Demand, organized.
Households who have already told us what it would take to keep them — or to win them. Reach a market instead of buying one customer at a time.
Where this is today
There is no provider product yet — no portal, no bidding, no API. We are building consumer demand market by market first, because an empty marketplace is worth nothing to you. This page describes what we are building toward and how to talk to us early.
The economics you already know
Winning a broadband household costs hundreds of dollars once marketing, install and equipment are counted, and most of that spend reaches people who were never going to move. Retention is cheaper than acquisition, but you rarely learn a household was leaving until they have gone.
What we would bring you
Demand that has already qualified itself
Every household has stated their current provider, what they pay, their speed, and the terms that would move them. This is not a list of people who clicked an ad.
Two sides of the same market
We ask what would make a household stay and what would make them switch as separate questions, because the answers differ. That means retention opportunities among your own customers, and acquisition opportunities among your competitors'.
A market, not a lead
You would see the size and shape of demand in an area and make one offer against it, rather than bidding for individuals whose intent you have to infer.
Attribution that reconciles
Every household who accepts an offer carries a unique transaction ID from the moment they confirm, so activation and billing can be reconciled without guesswork.
The shape of what you would receive
Philadelphia, PA
- Participating households
- 12,480
- Average monthly spend
- $91
- Open to switching
- 4,320
- Looking for 1 Gbps or faster
- 2,180
- Ready within 30 days
- 3,910
- Annual spend represented
- $13.6M
Illustrative figures for a hypothetical market. Not current membership — we will not show you numbers we do not have.
What you would not receive
No names, no addresses, no email addresses, and no individual household's price threshold — including from households who decline. A provider who learned what one household would accept would simply charge it, and the consumer trust this depends on would be gone. Identity is released only when a household accepts your offer and confirms it, and then only the minimum needed to contact them.
Talk to us early
If you serve a market and want to understand the demand accumulating in it, tell us where you operate. We would rather design this with a provider than at one.
providers@example.comWe do not rank offers by what a provider pays us, and we do not share a household's identity without their explicit permission.